OnBrand ’17 : Beyond

A breathtaking venue in Amsterdam,
home to some of the world’s best known brands

Amsterdam / October 12, 2017 / The Netherlands

In 2011, SugarCity received the Prix d'Excellence from the FIABCI International in the “Environmental Conservation” category. SugarCity is one of the most controversial re-developments of industrial heritage in Europe, and the home to OnBrand this year.

SugarCity Events : Halfweg-Zwanenburg


OnBrand ’17 : SugarCity Events

Former sugar factory transformed into a unique event location

Amsterdam / October 12, 2017 / The Netherlands

SugarCity Events still exudes the raw, industrial vibe of the former sugar factory, but is also lent plenty of character by the exquisite industrial decor. The high ceilinged, multi-floored spaces and impressive atriums buzz with the industry of yesteryear and offer the building a distinctive appearance.

parking spaces
sq. meters

OnBrand ’17 : Hotel deals


Everyone who visits Amsterdam loves this city’s cosmopolitan flair. And the MEININGER Hotel Amsterdam City West offers just that. Situated directly by Sloterdijk railway station, it’s less than five minutes to Sugar City Events and Amsterdam Central Station.

10% discount on the best available rate -bookable via email/phone or online with a promo-code, e.g. “SugarCity”

DoubleTree by Hilton

Set in the heart of the historic city, DoubleTree by Hilton Amsterdam Centraal Station places business and leisure guests within reach of Amsterdam’s famous shopping streets and cultural heritage sites. Take a train from Centraal Station and arrive at SugarCity Events in 10 minutes.

10% discount on the best available rate- bookable via email to [email protected]

SugarCity Events : Map

Address: Kristalpromenade 7, 1165 MJ Halfweg

Public transport: SugarCity Events has its own
NS train station: Halfweg-Zwanenburg.

Amsterdam: By car: 10 minutes
Public transport: 10 minutes

Schiphol: By car: 15 minutes
Public transport:: 30 minutes